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Source:  Music Week Magazine
Date:  31st October 1998
Heading:  Track Of The Week.
Interviewer:  Steve Hemsley

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Article Picture

West Yorkshire's 96.3 Aire FM played What Can I Do more than 50 times a week for seven out of eight weeks during August and September and became the track's most prolific supporter.

"As soon as we heard the remix we knew it was an infectious pop record, and it came top during our music testing in September. A third of our listener's said it was their favourite song, while 70% said they liked it," says head of music, Steve Buck.

"It is still on our A-list, and even last week it was our second most played song behind Savage Garden's 'To The Moon and Back'," he adds.

Such a response will not surprise the Warner regional promotions team who plugged 'What Can I Do' to 'Independent Local Radio' (ILR) Stations, while the song is considered by East-West's national promotions department as the track that finally convinced Radio One and Capital FM that The Corrs do appeal to their audiences, although Radio One's support never went above 17 plays a week.

Radio Two played 'What Can I Do' 23 times in the last week of August, and kept spins at 19 a week into September. This helped the song achieve the biggest audience of any track this year in mid-September, when the 2,100 plus plays were heard by almost 78m people.

'What Can I Do' entered the airplay chart at number 29 on August 8 after its audience increased 51% to 21m.

The following week it entered the ILR Top 30 at number 19 and was number four on the Top 10 growers list and number 6 on the Top 10 most added.

The re-mixed single entered the CIN sales chart as the highest new entry at number three at the end of August.

The song immediately jumped to number 5 on the airplay rundown as plays increased 53% to more than 1,300 and its audience went up 44% to 56m.

In the first week of September the song made it to the top of the airplay chart as its audience increased by another 25% to just below 70m. It was also number one in the Top 10 growers list for the second week running, while the album 'Talk On Corners' returned to number one in the sales chart.

At the start of this month total spins passed the 2,100 level again and the song was still being played more than any other track, reappearing at the top of the ILR top 30.

By the third week of October the song's audience was still above 50m and plays remained at more than 1,700 a week.



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